About

Hi, I’m Socheata — your financial clarity partner.

I help contractors and service-based owners get out of guessing mode — so payroll, taxes, and owner pay stop feeling like a surprise.

Book Your Free Clarity Call

CPA & founder of SSTrue Profit Solutions. Former controller for a fast-growing HVAC/refrigeration company. I now help business owners get calm, usable numbers — not just reports.

Why I Do This

I’ve seen the weight owners carry behind the numbers.

I kept seeing capable, hardworking owners doing everything right — staying busy, booking work, and carrying a lot of responsibility — and still feeling uneasy about cash.

The problem wasn’t effort. It was visibility. The numbers were technically “done,” but they weren’t usable — so decisions stayed heavy and money still felt unpredictable.

Before starting SSTrue Profit, I helped build an in-house accounting function for a fast-growing HVAC company as it scaled from $25M to $170M in annual revenue — and saw firsthand how quickly clarity breaks without strong financial systems.

My Path Here

From audit and controller roles to True Profit partner.

Audit & accounting foundations

Learned how to create financials that banks, auditors, and investors can rely on.

Controller for HVAC & service companies

Hands-on with job costing, payroll pressure, seasonality, and real-world cash flow swings.

Seeing the human cost

Brilliant owners working nonstop, still feeling behind and unsure if the work was paying off.

Founding SSTrue Profit

Building a calm, judgment-free space where owners get clear numbers and steady support.

How I Work

Warm, honest partnership — backed by sharp financial discipline.

My clients describe me as calm, steady, and direct. I blend relationship-focused support with structured, detail-driven financial systems.

Judgment-free clarity

No shame about messy books. We start where you are, clean it up together, and build confidence step by step.

Simple, practical systems

Tools you’ll actually use: 13-week cash plans, owner pay routines, and job-level reports that make sense at a glance.

True partnership

I sit on the same side of the table as you — helping you weigh options, make decisions, and stay aligned with what you really want.

What I Stand For

Clarity, responsibility, authenticity, freedom, tenacity.

These values shape how I show up, the advice I give, and the systems we build together.

Clarity

Responsibility

Authenticity

Freedom

Tenacity

Bottom line: your business should give you both profit and peace.

Who I’m Best For

Owners who are honest, committed, and ready for change.

You’re done guessing and ready to know your real numbers.
You’re willing to talk honestly about what’s working — and what isn’t.
You want a partner who tells you the truth with care, not sugarcoats it.
You’re ready to take action once you have clarity.

Client Promise

How I’ll show up for you.

Clear communication and simple explanations — no jargon walls.
Steady, reliable follow-through on what we commit to.
Respect for your time, your team, and your goals.
A safe, judgment-free space to ask questions and be real about money.

Questions

Frequently asked before we work together.

“My books are messy — is that a problem?”

No. Most clients start there. We clean everything up and build from a fresh baseline.

“Do you only work with contractors?”

I specialize in HVAC/refrigeration + construction. I also support a few service businesses when the fit is right.

“What happens on a Clarity Call?”

A calm conversation about your business, pain points, and goals. I’ll recommend your best starting point — no pressure, no sales push.

Ready for money that finally makes sense?

Reach out and let's talk about your business. I'm here to help.

Email: ssin@sstrueprofit.com

Phone: (206) 579-8426